The Rundown 用 Grok Bot 搭建营销预算助手 Spender

We built an AI Bot to help our team decide where our marketing budget should go. Rishi, who runs paid media at The Rundown, is setting up Spender with our campaign data, budget, and testing goals. Anyone on our team can ask it what’s working and where we could shift spending, with the numbers behind each recommendation. Spender sends its recommendations to Rishi in Slack, where he can question the reasoning and decide which changes to approve. Comment “Bot” and I’ll DM you the template for the Grok Bot featured in this video. @Grok #grokbot #GrokPartner

AI 导读

The Rundown 团队基于 Grok Bot 搭建了名为 Spender 的共享团队机器人，用于决定营销预算投向。Spender 接入各活动的花费、月度预算和获客成本目标，对比花费与带来的客户数，并把建议连同数据依据通过 Slack 发给负责付费媒体的 Rishi，由他追问理由并决定是否采纳。

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Rowan Cheung@rowancheung

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The latest in AI and robotics, explained Founder & CEO of The Rundown AI Zurich 🇨🇭 / NYC 🇺🇸

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以下是视频口播的自动转写，可能有错字。

So it's been a couple months since grokbot launched, and people found some pretty clever ways to put it to work. So here's one we're building for our own team.

This is rishi, and he runs our marketing at the rundown. He's setting up a shared team bot called spender, with our campaign data, monthly budget, and goals.

And that includes how much we're willing to spend to acquire a customer, and which campaigns we're still experimenting with.

Rishi saves those instructions for the team, so spender has that context when any of us ask it a question. And to answer that, spender compares what each campaign is spending with how many customers is bring in, then checks that against our targets and remaining budget.

We're also asking it to account for the campaigns rishi has marked as experiments before recommending any cuts. It's really cool because it actually sends him a recommendation in slack showing where we could shift spending.

And again, i could ask follow up questions like why are you recommending that change, or how much data do we have on that campaign?

Rishi can then review the numbers, question the recommendation, and decide whether or not to make the change. If you want to try this yourself, click the link in my bio for the template.